Lock Poker Changes Name, Logo, Entire Brand to Extended Middle Finger
Online poker’s most
scandal-plagued room is embarking on an
unprecedented branding experiment.
Lock Poker is undertaking a
complete overhaul that will see the room replace their name, logo and myriad other elements with
a fully extended middle finger.
“We wanted an identity that spoke to exactly how we view our customers,” said Lock Poker CEO
Jen Lawglum. “And we couldn’t think of a better way to do that than a firm, proud, right-in-your-face middle finger.”
Lock
reportedly owes players in excess of $1 million in unpaid cashouts.
In addition to the brand name and logo, nearly
all elements of Lock’s online poker room will be
replaced with a middle finger, including:
- Chips and cards, including card backs, shapes and rankings and images on the card face.
- Graphical overlay elements such as the numbers used to display pot size and chip stacks.
- And, of course, every single user interface element in the cashier.
An
exclusive preview of the new Lock Poker:
A number of
other branding themes were considered, according to Lawglum.
“We thought about an image of feces being flushed down a toilet, but realized players might not get that the feces represented them and not us,” said Lawglum.
Also Read: LOCK POKER INTRODUCES “WE’RE NOT BROKE” BONUS.
.... This might not be 100% fact based, but from what i've read, it ain't far wrong!