Shoving as a bluff can be done but the one that does it needs to be extra carefull and take into consideration either live or online a lot of paramatres such as the play style of the villain , their stack size ( it has to be large in preflop aggression to succeed , the small stacks cal more often because they are desperate to double up) , the position on the table, what kind of tournament it is , if we were caught up bluffing before on this table by the other players ,etc.
We have to think about our hole cards and their postflop bluf or semibluf perspective , backing it up with carefully well thought preflop bets ,making postflop large continuation bets if the flop helps us and we keep pressing our foe with bets untill he folds .If he raises , a sign that until now he has been slow playing or now he made his hand , we fold .
I prefer semi bluf and bluf on heads up which is much more easy to make .