Paddy Power Poker is upping its streaming game by signing three Twitch personalities to host its weekly broadcasts.
Paddy Power is better known to most as an Irish bookmaker that’s not afraid to push the boundaries in the name of self-promotion. In addition to being an irreverent betting site, it’s been in the poker business for more than a decade and is a stablemate of PokerStars under the Flutter Entertainment banner.
Now, with online poker enjoying a renaissance due to COVID-19 restrictions, Paddy Power is raising the stakes with a new team of Twitch streamers.
Paddy Power dives deeper into Twitch streams
While Paddy Power has been around for a long time, it’s fair to say that the iPoker-based site isn’t ranked among the biggest in the industry. That’s something the promo team is looking to change.
With other online poker sites showing what’s possible on Twitch, Paddy Power has drafted three British pros to host its weekly stream. Conor O’Driscoll (ccoonnoorrr), Mark Bennett (MBen10_), and Tom Parsons (PredPoker) will go live on Twitch every Tuesday at 8pm GMT.
The trio primarily play low and mid-stakes MTTs and cash games, which suits the site’s general demographics.
It's official, I am a PaddypowerPoker ambassador !
Will be streaming this evening and we have our twitch club game with €20 added prize going to everyone who final tables
this Tuesday evening twitch club game is going to have some exciting prizes in the very near future. https://t.co/vIp6i9T4js
— Conor O'Driscoll (@hammemrs) June 22, 2021
Ireland’s O’Driscoll is the most established of the three pros. He has live tournament cashes dating back to 2010 and more than $870,000 in prize money on PokerStars under the screenname ccoonnoorr. Bennett, who hails from Wales, is a rising star on the British poker scene and as much of a personality on the felt as he is away from it.
Rounding out the new recruits is Northern Ireland’s Parsons. The politics graduate shot to prominence in 2019 at PokerStars’ Lex Live 2 event in London. As a follower of poker pro and Twitch streamer Lex Veldhuis, Parsons took part in a special scavenger hunt. The Irishman completed his tasks before everyone else and won a $25,000 PokerStars Platinum Pass. That was the boost he needed to focus on his poker career and his Twitch channel.
Twitchers to boost Paddy Power’s poker profile
All three ambassadors will take part in Paddy Power Poker Twitch Club games on Tuesday nights. In addition to broadcasting their exploits in real-time, the pros will chat to viewers, offer tips, and run competitions and giveaways.
A Twitch team is unlikely to make Paddy Power the leading online poker site in the world. However, there is a clear desire for streaming content. PokerStars and Partypoker have been pushing their streaming services for the best part of three years, as have pros such as Veldhuis and Jaime Staples. Twitch has also become a go-to resource for live and online tournament coverage.
With its latest move, Paddy Power will add to the flow of streaming content and, potentially, boost its presence within the poker industry at the same time.