The answer lies in what type of game you are playing. If you are playing a regular tournament, where the top few players get the lions share and then the pot shrinks rapidly to the bubble, then you should play as though it's any normal hand.... Regardless of the bubble, as the intention has to be to win the whole tournament, not just min cash.
If the tourney is one where all of the players after the bubble get the same amount, is a ticket to another game, is in a satellite, then you may wish to fold and live another. Hand to get past the bubble.
The simple thing to remember is there is generally no set way but whatever suits your strategy and the tournament in which you are playing.