Keep in mind who is calling or raising after you have bet from BB. Is this normal for this player to bet or raise consistently? Have you seen their cards from previous hands when they did this? Is this person a rock? Have they folded most of their hands preflop?
I have seen some players do this with the worst starting hands ie 72o. If it is a player like this and you have a premium starting hand, it may be worth a 3bet or shove. All of this is circumstantial and it's always possible to lose with AA to 72o depending on the community cards. Even with that possibility, your chances of having a better hand is a lot greater than theirs.
AA usually goes south for me when I play, but QQ I usually win the hand (this isn't from any specific position). I might be playing QQ better than I play AA, but that is how it goes for me. That is the reason QQ is my all-time favorite starting hand.
You should keep in mind the other players position as well. The further from the BB position, the better their starting hand should be if they are even considering playing that hand.