Whats most likely gonna happen is JJ is gonna get the cadilac of poker
Those 10BB stacks feel heavy icm pressure
That chipleader may call you with AK AQ AA KK QQ//JJ 10 10 99
but you still achieve alot of fold
equity to everything else in his range 88 77 66 55 44 33 22 AX1098765432
So you will chase the best situations possible away a % of the time by Jamming it
and never be better than a flip most the time
so examine each spot with what you are trying to get out of it
if you wanted a squeeze steal with least resistance.... ok shove
if you wanted to double your chips with the highest frequency in that spot against( X range)
I'd flat call preflop and check flop OOP
always try to get the Aggros C-Bet
Then you can play the hand from there