it's for value ambur, this guy is clearly a fish, and we have two cards(doesn't really matter what our cards are here to a certain degree), so it's almost always for value no matter what our hand is. Even if we keep it really simple plan here of raising and c-betting the flop, it's almost always profitable vs a single opponant, so it's technically a bluff if we raise and c-bet the flop after missing, but in reality it's a value play, as we win the chips in the middle just from pure folds so often.
with reads obviously we can change that and if the overall population tendancy is to call the flop really, really wide then we can change our game, but in general it should show an easy profit if we just raise/c-bet flop, but then on top of that, we're likely a better player who will not make as many mistakes postflop, so we have the added value of being in position vs a fish in a nice sized pot for our stack size...