I know very little about the auto industry, so you're going to have to elaborate that with examples to get the point through. Even with minimal knowledge about the auto industry I know that you have to be a great innovator if you're going to be a forerunner in the F1 (multiple constructor titles) and Supercar markets. An example is the paddleshift, the road car version of which was introduced in a
Ferrari in 1993.
Just some failed examples of innovation from once industry leaders:
- The failure of the big 3 and the pervasion of Japanese cars in US auto industry. Source.
- Kodak's failure to capitalize on it's invention of the digital camera in 1975. Source.
- The decline of various gaming console makers leading up (Atari, Commodore, Sega, Nintendo) to Sony and Microsoft.
- The failure of Nokia and Blackberry (RIM) to recognize and capitalize on the demands of the then upstart smart phone market.
- The steady decline and erosion of marketshare of the Japanese tech giants of the 70s-90s. Interesting examination in vid below. Why does JAPAN need IMMIGRANTS? - VisualPolitik EN - YouTube
Back to PS. All the good things you see in PS today were implemented pre Amaya. Post Amaya though the Stars Group has not only stagnated (no innovation) but have regressed. It's poor communication and misleading of it's most loyal player base (NOV 2015 comms for VIP changes effective in 2016) is considered hara-kiri in other industries.
Customer loyalty is valued very highly in industries like retail, aviation and retail banking. That is because customer acquisition costs are generally high and loyal customers are willing to pay premium prices for premium products because of they aren't as price sensitive as your regular walk-ins (pretty much the recreational players PS are targeting atm).
Your regulars are those that:
- Don't incur much in the way of overheads
- you don't need to spend as much on marketing your product as you would on new customers.
- the associated hardware/bandwidth costs for hosting tables that generate the highest rake should amount to the same that generate the lowest rakes.
- That use your product for long stretches of time/day regularly and will guarantee repeat business
- Being power users, consistently provide feedback and improvements to your product that are ultimately enjoyed by your recs as well.
Loyalty programs generally do their best to keep the creme de la creme as happy as possible, because their revenue streams were just that significant. In the airline I worked for, the top tier members had direct access to the CEO of the group. That's how highly regarded they were.
The Rational Group group, before acquisition, worked and delivered a still industry leading platform, a high profile stable of players from accross the world as brand ambassadors and an unquestionably loyal worldwide fanbase. They are unraveling all that good work at present.