Yes. This is exactly what I'm trying to get across here. I have been hearing stuff along these lines lately but haven't completely been able to wrap my head around this.
It's difficult to understand...
When we 3bet AA, we're obviously doing it for value. We're rooting for our opponents to call or raise.
When we 3bet 72o, we're rooting for our opponents to fold. A huge % of the time... we're bluffing.
Now we have 2 categories, hands we 3bet bluff and hands we 3bet for value.
We can continue to add hands to each... KK is an obvious candidate for 3betting for value while 62o is an obvious candidate for 3bet bluffs. But, eventually we're going to run into some hands that won't fit neatly into either category. Deciding (profitably) what to do with them will require more information than the strength of our starting hand.
AJo appears to be one of those hands...
One perspective, is that 3betting AJo is bad. We won't be able to get many better hands to fold and when our opponent continues, we're likely behind.
However, we might be able to argue that 3betting in a specific situation is good because we have a large estimated fold
equity RIGHT NOW... we just happen to have AJo. Our fold equity is the same regardless of our particular hand...
Counter argument... "Well, if we have a large amount of fold equity then it's probably because our opponent has a lot of hands in his range that are worse than AJo. Wouldn't we want to keep that opponent in the hand so that we can extract more value from our AJo on later streets?" Why 3bet him? We're turning AJo into a bluff? Why?
We're beginning to split how/why we play the game into two different perspectives with different goals:
1) Our goal, is to maximize our winnings on our "good" hands and minimize our losses on our "bad" hands.
and
2) Our goal is to exploit the mistakes of our opponents.
If we've found an opponent who makes mistakes in 3bet pots... he folds too often to 3bets or sometimes calls and then folds too often to cbets... it may be more profitable to start trying to exploit his mistakes (play our opponent) rather than to continue to play our cards (based on their static equity).
Jeez, I hope that wasn't too confusing...