Your Guide To The Best UK Bookmakers

UK Sports Betting Sites Tested and Reviewed by Our Experts
Online Sports Betting United Kingdom

Real money sports betting in the UK has been around almost as long as sport itself. In any UK city in 2022, you can find plenty of brick 'n' mortar bookies that will happily take a wager on a horse race, football or rugby match.

With the recent explosion in online and mobile gambling, however, sports betting online is simpler than ever, with favourable laws for GB gamblers and many Internet gambling sites based in the UK. If there is any one nation that can truly claim to be the home of bookmaking, it's arguably the United Kingdom.

For September 2022, our top rated sports betting UK site is Betway Sports.

Each UK sports betting site we review is sure to have:

  • Lines for any sport and league you could want, inside and outside the UK
  • Attractive sign up bonuses and loyalty programs
  • Top-notch customer service and encryption security

Popularity of Sports Betting in the UK

Even before it was regulated in 1960, sports betting has always been an extremely popular form of gambling in the United Kingdom. When it comes to team sports, the most popular sport for bettors is by far football – or soccer - with Premier League and Champions League matches naturally owning the lion's share of betting action. In recent years, betting on major American sporting events – particularly professional American football and the Super Bowl – has also become quite popular.

Thanks to the increasing number of UK citizens having access to an internet connection, whether through their home PC or their cellular device, the UK online sports betting scene has bloomed into the best way to place multiple bets conveniently and quickly. No more do betters need to head out to a brick and mortar betting shop where they are limited to local games and silly wagering requirements. With online sports betting, you can fully research a huge range of sporting events and place bets on your selection from a number of different sites all from the comfort of your own home (or even your mobile device). Winning has never been easier.

Options for Sports Betting in the UK

The options for sports betting in the UK are virtually unlimited. If you enjoy betting online, there are numerous licensed and regulated online bookmakers that are happy to take bets on any event you like, from popular UK events to those taking place around the world.

We recommend sticking with the best online betting sites in the UK that we've carefully selected, both for their reliability and the great odds they offer to punters. There you will generally have better odds than some land-based shops, and the range of bets on offer will be wider. Now you can watch a football match on TV and bet 'in-running' while the game is going on, all from the comfort of your sofa and laptop.

Many of the best Internet bookmakers for British gamblers have links to UK online casinos and poker rooms too, so if you want to try out other games with your hard-earned UK currency, it's easy to switch funds between disciplines online.

Mobile Sports Betting Apps and Sites

Online sports betting in the UK has become so popular that it is not only websites taking notice of the rising numbers of players looking for a convenient and fast way to place their bets. Mobile sports betting applications are becoming more and more popular with support for most brands and operating systems available making it even easier to find a site that supports your device than ever before.

Taking the convenience of online betting to the next level, sports betting on mobile devices such as iPads, iPhones, Android cell phones, Windows tablets, and any number of any mobile device (provided that it has access to an internet connection) is both fast and easy. From the latest iPhone to your Android device from Sony, Samsung’s Galaxy range, HTC or Nokia; to your ever faithful Surface Pro, Amazon’s own Fire, or even your trusty Blackberry, there is guaranteed to be a sports betting site for you.

Don’t want to take up valuable space on your phone with an application? No problem! Mobile sports betting sites can be accessed through their official apps, found in the PlayStore for Android devices and the iTunes store for iOS users, or through any mobile browser (html5) for a convenient betting experience on the go. No downloads means no waiting and no waiting means more time for you to make better, smarter bets.

Betting on Major Sports in the UK

While many sports have become popular with sports betting enthusiasts in the UK, there are a few standouts that really seem to drive the wheel of online sports betting in the UK. These include:

  • Football (soccer) - the most popular sport for betting online (and otherwise) in the United Kingdom, football draws in regular crowds of sports enthusiasts looking to support their favourite local and international teams. This is especially true in England, where the Barclays Premier League is one of the top football leagues in the world, having very high popularity not only in the UK but also in the United States, Australia, Ireland and continental Europe.
  • Rugby - a beloved pastime for millions in both its Union and League forms, rugby regularly draws the betting crowds looking to support the British classic.
  • Cricket - unsurprisingly, cricket brings out the armchair betting enthusiasts every summer when the whites are donned and teams walk out to the crease. When the Ashes takes place every two years between England and Australia, you should expect a sports betting frenzy on the web.

Other sports hailing from North America such as basketball, American football and ice hockey have also gained a foothold with UK audiences, with many good GB gambling websites offering markets on these sports.

What Separates the Good From the bad

As the number of online and mobile sports betting sites increases so does the likelihood that you may come across a less than reputable site. While encountering these sites may be inevitable, being taken for a ride by one of them can be avoided by looking out for the following key aspects that all of our recommended sites have in common. All of our recommended sites offer:

  • Fully licenced and regulated sites for safe and secure betting
  • The best bonuses and promotions available
  • Speedy and convenient payments with a range of convenient banking options
  • Stringent security measures and the best encryption services for peace of mind betting
  • Friendly 24/7 customer service to deal with issues as they happen

Tips to Increasing Your Betting Success

Whether you are new to online sports betting or a seasoned veteran, placing bets can be a daunting task but, it doesn’t have to be. To get you on your way to your next winning streak, here are some sports betting tips and hints to make the most of your bets:

  1. You’re never too old to learn - it doesn’t matter if you have been betting your whole life or are completely green, brushing up on best online betting practices is key in making your bets work best for you
  2. Draw up a Budget and Stick to it - while one of the most obvious tips, having a well-planned budget that details what you have bet, what you plan to bet and the payout is essential in making sure your online sports betting experience is a good one
  3. Place Selective Bets - while broadening your betting horizons is always fun you should always make sure that, when placing your bets, you are not too finely spread. A good small selection of well placed bets could get you further than a bunch of poorly researched bets
  4. Register at Multiple Sites to Increase Your Chances of getting the best bet - compare odds and lines over a number of sites to make sure you are getting the best payout
  5. Use Promotions and Bonuses Where you can - from welcome bonuses to cashback offers and enhanced odds, make sure you are getting the best payout for your bets by utilizing promotions and bonus deals
  6. Choose Your Betting Sites Wisely - be aware that not all sites are equal and always do your research before signing up and depositing. Alternatively, choose from our list of recommended sites for peace of mind, safe in the knowledge that we have done the work for you.

We Find the Best UK Sports Betting Places

The Internet sports betting world is your oyster. Sign up for a great real money account today via one of our top links and earn yourself an exclusive GB welcome bonus. Our experts compare and test dozens of great sites offering betting on sport, and our opinions count. Read our comparisons, pick a room, and start winning today.

FAQ's - UK Sports Betting

Real money ports betting sites are popular all over the world, but when it comes to the UK, it's taken a lot more seriously. With Football being a huge sport throughout the UK, betting seems to go hand in hand with that and attracts a vast amount of customers to various sites. But, the beauty of online betting is that you can bet on all sports and have the opportunity to make a lot of money at the click of a button. If you're new to the online betting world, the following list will answer some of the typical questions that you may have.

How does sports betting work online?

Sports betting is relatively straight forward on UK betting sites. Every sport that is available for customers to bet on will be listed in a toolbar on each site and each link will take you to that sports page, ready for you to place your bets. Once you have selected your bets, you will have an option of what stake you would like to use and usually the returns on that bet will be shown to you before it is placed. Once the bet has been made and you were to win, the winnings will be added to your account once each part of the bet has finished e.g. the end of a football game. From there you can carry on making bets with the money in your account or you can withdraw to your bank, it's extremely easy to get used to and most websites are easy to navigate.

How can I understand sports betting?

The best way to understand sports betting is simply by researching the different ways to make bets and how the odds work. With most online sports betting sites, when you are placing a bet it will show you how much you can win on that bet so that you don't have to calculate the odds yourself, this makes it a lot easier for newcomers to adapt. With sports betting, once you've learnt the basic routine of placing bets and realising which odds favour you, it's a very profitable market for people who take it seriously. The more you research and the more you know about the sports you are betting on, the better off you'll be.

Where should I start?

If you're new to sports betting then researching the gambling before you join is definitely recommended. You want to try and find a site that covers a wide variety of sports and offers various betting options, this way you'll have much more fun and you will have always have something new to bet on.

Also, a site that offers a lucrative welcome bonus or sign up promotion is ideal for new customers. This way you can maximise your deposit and get used to the online betting world without risking too much of your own money.

What sports are popular in the UK?

The UK is mainly centred around football. Football is definitely the biggest market for customers to bet on and every site offers a wide variety of betting options and special promotions for new customers. There a lot of other sports that are popular in the UK, such as: Tennis, Golf, Darts, Horse Racing and Rugby. American sports are definitely an upcoming market in the UK and will constantly grow over the next few years. If some of the above sports aren't what you are looking for, you'll definitely find your favourite sport over numerous sites.

How to calculate payouts?

For newcomers, there are plenty of bet calculators online that will help you understand the payout of your bet and what money you would receive if your bet were to win. But, the following example will be an indicator of a typical bet you will see over time in the online sports betting world.

  • If you were to bet on a football team to win at the odds of 2:1 (2/1), this means that for every 1 you place, you will receive 2 of those and your original stake back.
  • So - if you were to place £10 on 2:1 and the bet won, you would receive £20 profit and your original stake in your account (£10 on a 2:1 pays £30).

How can I win?

Online sports betting for real money is a whole different ball game to your favourite card or table entertainment offered at online casinos. With this type of online wagering you can use your powers of deduction to help inform the bets you place, as opposed to simple the luck of the draw in the case of casino online play. Winning isn't guaranteed, but you can look forward the raised chances that knowledge based betting will afford you.

Keep an eye on your bankroll at all times is of vital importance. Many bettors go all in on a risky first bet, lose, and then their money is spent. Sticking to a slow and steady betting system, along with placing those bets on favourites, gives you a much better chance of winning more over a longer period of time.

Should I use a strategy?

In regards to sports betting, there aren't many specific strategies to use other than studying the form and using your knowledge of that sport to give you a better feeling on which bets to place. However, based on your bankroll you can take a conservative approach and bet on very favourable odds for you, which will slowly build up your bankroll and will reduce the risk of losing a lot of money. But, sometimes going with your gut feeling can be the best strategy of all.

How are the odds calculated?

Odds can be calculated in a number of different ways by sports betting sites, but one of the main ways is probability in conjunction with bets that have been placed by customers. For example; with online sports betting, the odds before a game will never stay the same from the day before up until the game itself. They will always fluctuate due to the different bets people are making and the probability factor combined with that.

How do predictors work?

Sports betting predictors are a set of events that when combined for a specific game for a specific sport, represent a profitable betting scenario. Sportsbooks tend to use these predictors in their analysis to provide more accurate odds for games in each sport. But, it is known that novice players get caught up in the illusion that using a system will work. However, it's fairly likely that the people creating the odds will have adjusted the system so that it cannot be used for a profitable purpose.

Are sports betting sites safe?

Sports betting sites (sportsbooks) are extremely safe all across the UK, usually when you are looking at a website to join, they will have a specific page giving you information about the security measures they have in place at their sites. They will also inform you on the depositing and withdrawal process and how secure those transactions are. There are a number of successful online betting sites in the UK and doing some research on which are the most secure could benefit you as a newcomer to the betting world.

Are my winnings taxable?

No, the beauty of online sports betting is that you get to keep everything you win. The site itself is taxed to be available in the UK market, but this has no impact on the players.

What is a good sports betting app?

There are plenty of sports betting apps available in the UK and some of the following offer a great service for customers.

William Hill is one of the largest bookmakers in the world and is available on both iPhone and Android. Users are able to experience everything that is offered in the browser, such as; withdraw from their accounts, place live in-play bets and access all of the markets available on the site. With Android, it's much simpler to download as users don't have to gain approval to enter the app marketplace. Whereas, Apple are very stringent with what apps can be added to the apple store. However, the app is available with both devices and is easy to navigate for on the move betting.

Bet 365 is another popular sports betting app in the UK that's available for iPhone and Android. Not only does it offer in-play betting, live scores and results and deposit/withdrawal options, it also allows users to watch live streams of sporting events. This is a great addition to the app as customers can watch the sports they are betting on and hopefully watch their bet come through. Additionally, promotions will sometimes be implemented to encourage users to download the app and use it for in-play betting.

Are free bets available?

Some websites will offer free bets for new customers and allows new customers to get to grips with the website without risking their own money first. However, some websites will give players free bets after a certain amount of money has been placed on bets, essentially as a reward. The best thing to do is research some websites and join the best one for you.

Best Online UK Sports Book
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Betway Sports
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