Flutter Entertainment Targeting Rummy Market via Junglee

Flutter Entertainment Leveraging India’s Rummy Market with Junglee Games Investment

Flutter Entertainment, PokerStars’ parent company, is raising its profile in India by securing a deal with local rummy operator Junglee Games.

Junglee Games

Flutter Entertainment is making inroads in India by purchasing a 50.1% stake in online rummy operator Junglee Games. (Image: Pinterest/Kedaarnath Patra)

The $66.2 million investment was completed earlier this month and sees Flutter take a 50.1% stake in the company.

In addition to running India’s third-largest online rummy platform, Junglee Games recently launched a daily fantasy sports (DFS) site. Executives at Flutter want to leverage both of these assets to make further inroads into India’s emerging games market.

Flutter sees potential in India

India’s online gaming market is fractured. Gambling is illegal in virtually every state, but some regions class poker and rummy as skill games. As such, they’re not considered a form of gambling like blackjack and other games are, and are, therefore, legal.

The legalization of online poker and rummy in certain states has led to a surge of activity over the past five year; a surge Flutter has been part of.

PokerStars India went live in 2018 following a deal between the Stars Group and local gaming operator Sugal & Damani. The Stars Group is now under the Flutter Entertainment banner, but the push to conquer India remains the same.

The investment in Junglee Games is expected to be both mutually beneficial and part of a long-term plan.

“Junglee would generate annualized gross revenue of circa £50 million in a full year. The group sees good potential to further develop Junglee’s product offering,” reads Flutter’s annual report.

Flutter’s CEO, Peter Jackson, says the deal is a chance to leverage the group’s “capabilities in this area.”

In context, this may mean that Flutter will add poker to the Junglee Games network. If that happens, it will have two online poker sites in India.

Leveraging rummy to increase foothold in emerging market

The other noteworthy part of the deal is the put-and-call option. Flutter has the option to acquire 100% of Junglee Games in 2025, assuming the relationship is a fruitful one.

India has been described as an emerging online gaming market for the better part of a decade. PokerStars India is performing well, as is the online poker industry as a whole. However, as popular as poker is, rummy remains a dominant force.

According to Statista, India’s online rummy market was worth $335 million in 2019. Revenue is expected to increase significantly over the next three years, with the forecasts showing it reach $1.4 billion.

Flutter Entertainment will be tapping into this market through its deal with Junglee Games. Moreover, it will have opportunities to parlay rummy’s popularity into interest for other online games, including poker.

Written by
Daniel Smyth
Dan Smyth is a poker media journeyman who politely reminds CardsChat readers that poker is played all around the world, not just America.

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