Would need to see more information but there are several reasons for this. One could be there is a side pot that the player has a chance to win, secondly to isolate the player to make it easier to win.
I also depends on the type of game, if this is a large tournament I am not generally interested in checking the player down to get him out, I am concerned with winning more chips. If this is a SNG then maybe everyone is more likely to check it down to reduce the field. I will often bet with nothing here to reduce the field therefore increasing the chance I will win.