As others have pointed out it depends on my stack sieze, small, medium, big, as it depends on stack sieze of the opponents.
So if I am able to bully a low stack who is behind me I will do that with a sensible hand, as I do not want to lose my bullying options.
I will be aware of those who take advantage of the bubble, and raise too loosly, so they have a high chance to fold to a reraise.
I will be aware of the ICM that goes into play, and not take any unprovoked risks, where I can end as bubblevictim.
Avoid 47/53% flips unless I have many more chips than my opponnet.
I will be aware of the positions and if any aggressive player is behind me to act.
After all you usually get your money back if you get through the buble, but you also want enough chips so you can play after the buble, where ICM still is part of the laddering game.