...And about its uniqueness, there really isn't anything special about PP; I mean it has the same features/promotions/bonuses as any other site.
If that's the case then you've got a real problem. The ad / infomercial / whatever is titled "Why Party Poker?" and the answer you're giving to the question is "Well... actually, they're much the same as everyone else".
FWIW I'm having a look around their website at the moment and it does a really bad job of selling what they have to offer too. There's some ambiguous stuff along the "feel it" theme at the top of the page and an ad for their welcome bonus, which is significantly smaller than their competitors.
By comparison, look at Full Tilt's front page. It
tells you that you want to play on Full Tilt so that you can learn, chat and play with the pros and they'll give you a sign up bonus of up to $600. Their security and game integrity message is also displayed a lot more prominently.
pokerstars front page makes a big deal of the fact that they're the world's largest
online poker room. Their first deposit bonus (again up to $600, significantly more than Party) is displayed prominently, as are images of their sponsored pros and details about their guaranteed prize pool tournaments and affiliations with live tournaments.
bodog's thing seems to be that they offer casino games and sports betting as well as poker.
These other sites have decided what makes them special (playing with the pros at Full Tilt, being the biggest at Stars, offering other services at Bodog) and they make a big deal out of it. For an ad for Party Poker to stand out, it's gotta find what makes
it special and then shout about it.
Are you doing this for school, or for some other reason?