They are going to call it Zoom poker, and it will be launched at the end of February or the beginning of March.
Here's an article about the subject that I posted on Twitter- pokerstars ready to roll out new Zoom Poker product http://www.poker.org/news/pokerstars-ready-to-roll-out-new-zoom-poker-product-14362/ via @pokerorg
Don't know if it will send you to my profile though.