Sorry for the delay, I've been away for a while and missed this first time around.
My point is, is Poker Stars really that great a name? Is it a substantially better name than, say, Party Poker? Is it really all that different to Poker Room, Pacific Poker, Titan Poker, Carbon Poker, Everest Poker, Winner Poker or any of the other formulaic XYZ Poker names?
I suggest that it's really not - as a name, Poker Stars really isn't that different to any of its competition. Where it does differ from its competition is in the areas I mentioned above.
Anywho, what I'm saying is that as long as the name is easy to remember, to a large extent it really doesn't matter what it is and it goes for most things, not just poker sites. Limp Bizkit has to be about one of the dumbest names for a band EVER, for example, but it didn't stop them from selling a truckload of albums because their product was what the market wanted at the time.
Having a product that the market wants (which both Stars and Full Tilt obviously do) will render your actual name irrelevant 99% of the time.