The thing I keep coming back to is that people kept playing on Ultimate Bet after the cheating scandal - poker players have proven time and again that they don't really care what happened last week as long as the action is good this week.
But assuming that wasn't the case, I don't think rebranding would do all that much good anyway. People aren't stupid, they'll know that even though it's a "new" site with a new name and logo it's got the same software, the same roster of signed pros (because giving them up regardless of what the site's name was would be really dumb) and for all intents and purposes it's still Full Tilt.
Everybody knows it's still the same site and all they'll really have done is waste a metric ton of cash trying to implement the new name and logo. They'll still have to answer the same questions from players about how their funds are going to be better protected in the future, they'll still have to face the same charges from the DOJ as well as any existing lawsuits so really, why bother?
I'd play on FullTilt if it came back.
Keep most of my BR off of it, but still play it.
The software is just that good.
I left about $70 there. :-/
I agree about the software.
At the moment it will be up (if it will be up), it will be full. Probabely noone will keep more than 10% of his BR there for a half of the year but it will fill up.Personally, I think FTP is done. Finished. Will never be the same whether they are bought out or not.
Personally, I think FTP is done. Finished. Will never be the same whether they are bought out or not.
Care to elaborate on why you think that will be the case?
When the #2 poker site lies to all their customers that their $ is safe, it's a big deal. Even if they do get bought out, their reputation is destroyed beyond repair. Potential investors aren't looking to buy goodwill -- there is none. Just software.
Now let's talk about the buyer's profile and let's assume it's a competitor in the industry. I'll use Pokerstars as an example. Why would a company like Pokerstars shell out all those millions to get a business that they're going to get anyway? They wouldn't.
Therefore, I think anyone who's thinking of buying FTP is crazy (especially if they're not a poker entity already operating). Whoever buys FTP has to assume all the liabilities that comes with it --- $ owed and the damaged reputation. They're going to lose $. The non-US players who can afford to play elsewhere have already done so and I don't see the reason "I like FT's software" as a good enough reason to come back. The ones that do will be trusting the site with far less $ -- so tell me, will FTP be able to generate enough rake to make a decent ROI for the new owners? The answer is no.
By now, players are super cautious on where to place their funds. Pokerstars, Party, Betfair, Bwin, Betsson, 888, Genting, Bluesquare, Bet24, ladbrokes, Unibet, Betfred, William Hill, 32Red is just a very short list of companies that are financially strong. With those options, I don't see why anyone would want to trust FTP with their funds again.
The only way I see FT surviving after the buy-out is if they have Phil Ivey promoting it.
As long as there are fish in the sea the sharks will be there as well. I'm pretty sure there are still fish who have no idea FTP has even been shut down.
You are so right as usual.
I'm framing this.
Quick Debi, admin edit and remove
As long as there are fish in the sea the sharks will be there as well. I'm pretty sure there are still fish who have no idea FTP has even been shut down.
Quick Debi, admin edit and remove
No one even noticed my "sly" editing of Debi's comment!Just make it your signature - Tammy did lol.
There is certainly value in FTP's brand, player pool, software and patents. But their brand is taking a massive blow, and it's hard to say at this point how effective their damage control will be when they come back.
I think the ideal situation for investors would be to re-brand, require a play-through for current depositors, offer some unbelievable promotions on coming back, and inject enough liquidity to see that US players are paid and non-US players are seeing cashouts processed quickly. The situation can definitely be salvaged, and there is a lot of money to be made.