Joe Veraci's answer to Becky's question about the choice of name is weak IMHO. The fact remains that the majority of OLP players know a little something about the UB scandal and will see that before they think about the actual facts. It is a business mistake to start a biz with a name that reminds players of corruption. They could use the name UFC without deferring (his term) and avoid those reminders. But even then, let us not forget that 5 years ago, every UFC, or MMA event we watched was plastered with ads for FullTilt, and we can not avoid the naming controversy.
That he can think their decision is right brings into question all their decisions.
They may have the perfect OLP solution. But think about it another way. If some company created the most perfect fudge ever tasted by anyone, anywhere, and decided to name it Shit because that is the Englisized version of Shite, would you by it?