I get that people think this is another way to win sometimes .... If you just keep playing their game it will be. On the other hand they make themselves out like asses and, I instantly lose respect for one such as that, but do make a note of it.
It only really ticks me off if it is some loser man trying to fluster some woman ..still, she has to learn to let it roll off, and not be intimidated, no one else can do it for her, and I imagine from a woman this really bothers small men that do these things.
I won't play that game and they don't bother me and that's the worst thing you can do to these people that do all the trash talking, and spew vulgarities at each other, is nothing just keep playing your game. I generally wont talk to anyone while I'm at the table, not because I'm worried about being insulted, because it gives away information. I'm really not there to socialize, either positively or negatively.