bluffin
For me, it is about telling a story. I pick off so many players TRYING to bluff, based off of nothing more than the line they take. Certain lines make sense, others don't. I generally set up my bluffs by playing tight tight tight, and showing down winners first. Then, using meta game, I can set up my bluff attempts by taking the same lines as before and selling them as made hands. Board textures, position, chip stacks, etc., may also come into play as to whether or not I can range my opponent(s) to get the bluff through. I learned over many years not to 'force' it as well. So many people try to bluff in obvious spots...that's when I call with 3rd or 4th pair knowing it is most likely going to be good, based off of whether or not I feel they HAVE to bluff within their range. Hope that makes sense