OP did not mention what stakes this scenario takes place at.
I will venture a guess that in the micro games the bet bet bet approach is more valuable than any misinformation we can throw out at that level. The hesitation on the turn bet, which I like, stands a better chance of getting a villain to commit, via bluff, at a higher stakes game.
In either case, I would think we want to baffle our villains, either with bullshit, or bets that do NOT fill in a storyline, in order to get them more involved in the hand, and thus donate more to the pot. We want them to think they are controlling the action at a higher stakes game whereas in the micros they generally won't have a clue.
The 3 bullet strategy, amongst players with 1/2 a brain, is not something we, with another 1/2 brain, want to trifle with often. So the hesitation on the turn can induce a bluff raise at us. We could c/r but will likely miss out on another opportunity to let our villain hang himself on the river. We offered some misinformation with the turn check, now we need to have the heart (not a problem in the nuts case) of seeing it thru.
You may not want to use either of these strategies all the time, alternating between them helps keep your readability at the minimum.