If i like to
bluff? LOL, it's such a funny question, actually. I never even thought about if i like it, but i know that i can't avoid it. You have to bluff a lot in poker, if you want winning. It's how poker works. So i can't imagine how it's possible to play without bluff at all.
You can cover in a term "Bluff" so many usual moves, every good player should do and know how and when to use them:
- positional steal open raise with a mediocre hand or connectors
- continuation bets
- semi-bluffs with a good drawing hand, trying to hide/representing as top pair instead
- floating to take it down on turn, if opponent shows weakness
- donking flop to prevent opponent's cont.bet or just setting better price for your draw hand
- bluffing the river, cause you're pretty sure you don't have showdown value and that's the only way you can win
So, as you can see, "Bluff" can be so diverse, but if you try to avoid it, you be loosing most of the good spots, which make you money/chips. Of course to use those moves proper you need to training your skills in each of them. To bluff is more complicated, than many beginners think. You need to know how to put your opponent on proper range, you have to keep in mind what's your image at the table at the moment.*
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For example if your lately hands were AA, AK, 99, AJ and you were like ORaise, 3bet, ORaise, ORaise every single pre-flop before, no showdowns. I wouldn't take a weak hand after that and try to bluff with it, because people think you are just gone wild and try to stop you doing that by re-raising you or calling till the show down.
And another good thing about bluff, you always can add a fold equity in addition to your
odds. For example, if you have a flush draw on flop and your opponent bets, you only have 20%, that you accomplish it on turn (counting only 9 flush outs), but if you bet first the situation changes and you could practically add % of your opponent's fold equity and chance that you take the pot without long battle. That's the beauty of bluff. Without it, you would be winning too few
hands and will end up loosing money at the end of the day. However, need to be careful and not overusing it.