I am new to these forums, been around CardChats on FB for about a year.
Bluffing should be done in the right spots, position, board texture, opponents position\range, etc.... but in general... players bluff too little.
Balance your game.
Lets say you have a spot where 1 time you have the nuts, and 2 you are bluffing.
Your range has those three in there.
Now here you are bluffing 2 times out of 3! that's a 66% bluff rate... crazy high right?
Lets say all three of the times they come up, we bet it out the same exact way.
If they call all three times, we break even, because we are gonna win with the nuts.
Now, if a bluff gets through, were are profitable.
In reality it is not as simple, but the same principals apply.
I like to really bet out my draws hard and sometimes they can be very bluffy.
Now put it back to the simple example of the bluffs... now if those bluffs decent draws to a winning hand... and we are bluffing... even if they call all three we are profitable, because some of those bluff's will win out due to the draw equity.
So again, everyone should look at their own game and ask "Am I really bluffing too much?"