Ah I've been waiting for this question...
It all began a long long time ago in a galaxy kind of close to here. Phil Hellmuth's great great great... great great grandcester had stolen the rules for the game of the Ivey League Gentlegods. He and his manservent Dwan Quixote tipped a few windmills in doing so... the Iveys were not pleased... in fact they looked something like this:
That's all I got so far.