If you don't use all the tools in your toolbox, you are leaving some work unfinished. Ie you end up leaving chips on the table which could have been yours.
The frequency of your bluffs is critical and it depends on the table mood/personality. For CC League games, people play pretty tight, so you can often get away with strong, positional, bluffs.
Bet sizing is also important.
I once asked a fish why he called all my bets from pre-flop through to river with nothing. His answer? "I was bluffing".
SMH
Clearly, you cannot just call. That's throwing your monmey away...not bluffing.
But by the same token, betting too small is also often throwing money away.
The goal of a bluff is to get better
hands to fold. To do this, your bet sizing needs to be strong enough to push people back and make them think twice about calling. At the same time, it needs to look like you're trying get a worse hand to call. Too much and you may just give the game away!
If I'm playing
freerolls or micros, I generally want to reduce the amount of bluffing -- especially early game because people will call anything up until the add-on.
In general, I like to behave contrary to the general table mood. If people are loose, generally...then I'll tighten up and hit them hard.
If people are playing tight, I'll loosen up up and bet consistently. Note: you can reduce your bet sizes for bluffs when playing against Nits, as they are only going to call with a premium/made hand/bluff catcher.
Bluffing is important. If you're not doing it. You should. And if you're not getting caught doing it, you're p[robably not doing it enough.
Even if you get caught out and lose by bluffing, that can still be advantageous. People will thereafter be primed for your bluffs to come through, and you can take some extra chips when you have a nutty hand and people call you for an extra street on the basis you might be bluffing.
But you do need to recognise when a bluff is not working. You need to identify the fish who will call you all the way to your river bet. You cannopt bluff a fish.
You need to know who the players are who always call to see a flop. You need to understand who will always call the C-Bet. Focus on bluffing against the nittier players, and just play in a straight-forward manner against the WAGS/LAGS/FISH.
Cheers,
JT