Double-A
Visionary
Silver Level
852. Okay, I absolutely see what you're saying. When I have KK, I will bang back with authority. It's just that when I have AA or KK, and someone CALLS the c-bet, I am likely to WIN. When I bluff a c-bet, if they DO call with that K8, I will LOSE.
Winning or losing pots shouldn't be your focus. That's something you can't control. What you can control is getting your chips in when you're likely to win, protecting them when you're not, and giving yourself the best chance to win the pot.
You're LESS likely to win the pot when someone calls your c-bet. If your heads up on the flop and your opponent folds to your c-bet then you win 100% of the time. If they call then they still have a chance to win. Unless, they're drawing dead but then you weren't really c-betting anyway.
The intent of a c-bet is to win the pot when you miss or build the pot when you're ahead. Sometimes you won't know which intention you're accomplishing but either is better than the alternatives of: folding the best hand, failing to bet the best hand, or giving a free card.
So I guess this question could be carried a step further...
The question can be carried a lot further but looking to apply generalized concepts to increasingly specific situations will only get confusing. You should try posting specific c-betting situations that stumped you and let some more experienced CC'ers help out.