Well generally, if i have something like 88, I'll raise PF.
I always play a tight aggressive game, so if that flopped, i usually wouldn't be worried about a player calling with a hand with a ten in it, so i'd make my usual continuation bet.
One thing to remember, is that a paired board on the flop is way less scary then a paired turn or river card.
It's less likely that someone holds that card if it flopped, than if it came on the turn. This is because if someone called your flop bet then the turn came, obviously it would be more likely that he held one of the cards on the flop, and hence maybe the card that just paired.
Anyways, like was said above, this is situational.
But if i had raised PF, i'd throw my usual flop bet out, and play it from there.
Had it been a multiway pot PF, then i'd be
much more cautious on the flop and try to show my hand down if possible
Okay, lets go along with this line of play because it will help illustrate a weakness in my game. Lets suppose you put out a value bet and it gets called. You do for the same for the turn and river. Nothing scary on either street. The OP turns over trips 10's and you lose.
If you get a call on the flop, then alarm bells should go off in your head. Do NOT continue betting. Show it down if possible. Just as digdug said. Easy as that.
In situations like that, medeiros, you have to stop and think "what could he have that he would call me down with? Why is he calling me?"
Usually the answer is that he has you beat.