perhaps I wanna make up my own tournament online in one of the famous clients. is that impossible?
Yes it is possible. The degree of possibility from poker room to poker room will vary. I would say pretty easy to do with ACR, while not possible with Interops/
ignition. One thing you will need to do first is build up a following (like CC does here) on a website or blog even, then apply for an affiliateship. You can't just apply and add games.
With
pokerstars you can set up your own Home Games however. These games are played with Play Chips, but often have added prizes which are P2P'ed to players via
paypal,
skrill, etc.