When should sponsors cut ties with famous stars?

curtinsea

curtinsea

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Aug 28, 2010
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When a star tarnishes his/her own brand, you can't let that tarnish yours.

You dump them immediately, and they should understand. And if they should be able to rehab their image, well then you might be able to use them again.

If they are really valuable to your brand, you might invest in helping them rehab their image. But it's easier to cut ties and move on
 
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