I play it every time. I suppose I play a bit of a looser style, as everyone will tell you to fold there. it's not that it's the most profitable hand but it is my cut-off hand as far as raising from EP. If your game only consists of raising big PP and AK/AQ from EP then it will be fairly easy to play against your range accordingly.
So, I do it to balance my range for one, and also because I have confidence in my post flop play. For beginner players, which you may be, I would recommend folding though. As you grow as a player you will find ways to get out cheap when an ace flops and someone has you outkicked, or when you flop TPTK (top pair top kicker) and have to end up folding the hand because of the action, or because of a tight player showing aggression.