That's a losing strategy. If you have 4 others in a pot, usually someone has hit something. Even if they are just drawing and hey are playing at your level, they are calling hoping that they are going to hit something. You've gotten yourself committed to a hand on a draw and most of the time your not going to hit the draw. if someone just has top pair, they likely are going to call. Sometimes someone else has made a set, or a better straight or flush and your dead.
If you just check and fold on the river, you've over committed your hand and crippled your stack.
Instead of suited or connected cards just play suited connectors. That way after the flop you may have a chance for both a straight and a flush. If you hit 2, you want to see the turn with as little of additional investment as possible. In this position you want as many people in the pot when you hit it. Bluffing with this hand should only be used as a semi bluff when you are heads up and in position, or when you're the big stack and you can afford to put a lot of pressure on your opponent.