When you call a C bet with ZERO equity you are bluffing.
When you call a C bet with SOME equity, but not the most, then you are semi-bluffing.
There are times when it is warranted for you to go for an outright bluff, which I tried to illustrate for you in my previous post, and you should not ignore this part of the game. The object of the game is to win money.
Whenever there is money on the felt and you have a chance to take it you need to make the right play. If you don't then you are losing money
. Sometimes an outright bluff is that play.
In this case, calling/raising a c bet on a rainbow board with air can potentially be that play.
Not only would it help your image, but it would also tilt players into overplaying their hand's against you, getting you paid off because your aggression gets taken personally. I
In a perfect world you'd always have equity in your hands when you need to make a play (semi-bluff), but as you're about to see...
YouTube - Phil Ivey versus Lex Veldhuis preflop action
Not too much equity there for Phil is there? Now, he doesn't do that all the time, sure, but I'm not saying you should be calling with air all the time either. Sometimes
(when you have a read or are at a certain type of table), to reiterate and answer the question in the title of your thread, it's appropriate. When are these times? My OP.