Find some books on How to Bluff.
Try to improve your Bluffing Skills.
Create a Table Image that allows you to pull off some good Bluffs.
Read the Players
Find who you can Bluff
Find who you can't Bluff
Who's Folded to others.
Who plays what Cards
Find a week player.
Feel the Table.
Play more cheap Flops.
Show your Solid cards if you win a pot.
Use Chat to create what the cards can't.
The list goes on and on and on.
Observation is the key.