Hold’em Preflop Play Strategy Guide

  • Avatar for WSOP Winner Chris 'Fox' WallaceReviewed by  WSOP Winner Chris ‘Fox’ Wallace

Checked out our Hold’em starting hand charts? They’re incredibly useful for a beginner to memorize, but as you become a more experienced player they can only take you so far.

It doesn’t take a great deal of experience to know that pocket aces are the best starting hand in Texas Hold’em. Any starting hands chart you’ll find will reinforce this: A-A is listed as a raising hand for all positions, and so is K-K. This makes sense; they’re both very strong starting hands, because they can actually win quite a few pots unimproved. A large pair like that is a huge favorite against even several opponents. So it makes sense to raise with it.

What about A-K? That hand is also recommended for a raise in every position – but it’s not a made hand. It’s only ace-high, and you’re unlikely to win the hand unless you actually pair up somewhere down the line – yet the recommendation is to raise with it. Why is that?

And a hand like 5-5? That will often need a third five on the flop to prove a winner, but that happens very rarely – can you still make money playing it?

Let take a closer look at two concepts that guide preflop play: Equity and Implied Odds.


Equity can be explained as your share of the pot. Every hand you are dealt has a certain chance to win before all the cards are out; even if someone has pocket aces on the same deal, your 72o still has a small chance to be the winner. This percentage is called your equity – the amount of the pot that you in some mathematical sense “own.”

This equity will change as cards are being dealt, of course – if you have 72o vs. AA preflop, but you flop two pair, your equity has shot through the roof; you may now suddenly be a favorite to win, whereas before the flop, you were a big underdog. With a large equity, you figure to win more than your share of the money that’s bet, so raising is a good idea.

Let’s look at those pocket aces a little more closely. Every starting hands chart recommends you raise with them, so let’s examine why: If you have pocket aces and you’re up against 9 other players (whose hands you have no information on yet, let’s say that you’re UTG), your average equity will be 33%. This is how well aces fare against 9 other hands that call all the way to the river: ~30% of the times, the aces win.

A bit of a shame, perhaps, that your aces won’t even win a majority of the time, but at least you have a better chance of winning than anyone else at the table. But also keep in mind that it’s highly unlikely everyone else will call all the way to the river, so perhaps your winning chances are a bit better than 30%.

But what if everyone calls anyway? Then you’re surely in trouble: 7 times out of 10, you won’t win the hand.

Strong Equity = Raise

Let’s break that down using the simpler math of limit poker: 3 times out of 10, you will win20 bets (the big blind + your raise), and 7 times out of 10, you will lose 2 bets (your raise). A win of 60 bets, and a loss of 14. That’s a net win of 46 bets!

It’s true that you won’t win more than half the time, but that’s okay because you’re paying considerably less than half of the money going into the pot. This is why we raise with AA: It has a huge equity preflop, and anyone who calls you is paying you more than they’re winning. AA is so likely to win the pot in the end, that you can safely raise now and expect to show a profit in the long run. The same holds true with KK and QQ.

But what about AK? It’s true that it’s considerably weaker than AA, but it’s far from helpless. Even against a large field of opponents, AK will still win more than its fair share of pots. You’ll flop a pair on average once every three times with AK, but for the same reason that AA is okay even if it only wins 30% of the pots, AK is okay even if it only gets help once every three times. It will simply win more than its share of pots, even against many opponents – especially when suited.

The lesson here is that with hands that have strong equity, you should raise preflop. How strong a hand’s equity is depends on what it’s up against, of course, and you can never be quite certain of that. In one specific case it doesn’t matter: If you have AA, you can always raise safely. KK, on the other hand, is in big trouble if it finds itself up against pocket aces, but the risk of that happening is so small that as a general rule of thumb, you should always raise with KK preflop as well.

However, with hands such as 55, do they really have a big equity vs. 4 other opponents preflop? Hardly. In fact, they are probably pretty far behind. But they can still be played profitably, and for the same reason that suited connectors can.

Implied Odds

Yes, 55 is a good hand to try to get a cheap look at the flop with. The odds against you flopping a set with a hand like 55 are pretty bad; about 7.5-1 against. So looking at equity alone, a case could be made to raise 55 if you have 9 other callers (since you expect to win with a set, which is 7.5-1, but you’re getting 9-1 on your money). Not a terribly strong case, but still.

However, good players will get in with these hands even if they have considerably less than 7 opponents, despite having bad equity, because while they have to pay to see the flop, the reward they get when they hit it hard is more than enough to show profit. These hands are called speculative hands. This is implied odds at work. The pot may only be offering you 4-1 on your call right now, but then you only need to make up a few more bets on the flop and beyond to be a winner in the long run. With loose opponents, this is easy. And in good position, this is even easier.

A similar argument can be made for a hand like 98s, where it’s very unlikely that you have the best hand preflop (or even positive equity) but it’s very likely that you can get paid off bigtime if you can sneak a peak at the flop cheaply and hit it hard.

This concept is not difficult to understand, of course, but it’s still misapplied by beginners all the time. For instance, limping with small pairs in early position – this can be a bad idea. It’s true that you may hit a set, and it’s possible that you have the implied odds to make up for the one bet that you put in now, but what if you get raised preflop, and you end up being only three to the flop?

All of a sudden, you’ve paid 2 bets to win 6. Now, if you hit your set, you have to make up another 10 bets on the later streets – on average. Unless your opponent also flopped a strong hand, you’ve just made a costly mistake. But what could you have done differently? You had a pair of fives, and it’s a good hand, and it was bad luck that one of your opponents raised – wasn’t it? Sure was.

But this is why position matters with speculative hands. If you had been in later position, you would have seen the raise before the action got to you, thus allowing you to make a correct fold. Of course, position matters for a second reason as well: If you do flop a monster, you’re much more likely to make the most money from it if you can have the raiser to your right. Having position means that your implied odds go up, and speculative hands thrive on that.

Adjusting to The Table

Since the average equity for a hand is usually known, and since you can somewhat easily figure out if a speculative hand is worth playing from a certain position, it’s simple to see how the starting hand charts are constructed. An understanding of equity and implied odds, however, should help you comprehend why the charts look the way they do – because armed with that understanding, you will be able to take it to the next step: adjusting to the table you’re playing.

Let’s revisit 55. Most charts will tell you to toss that away in early position, and I’ve already explained why. But what if you’ve played for the last hour at this table, and you know that no one (except for you!) raises preflop, and that the flop usually gets 5-6 callers. Should you still toss it? The chart says yes.

But I hope you now say no.

The value of the speculative hand is there; you will get in cheaply, and get almost immediate pot odds for hitting your set. You can be pretty confident that you won’t be raised after you limp, so that’s safe too. Sure, you’d prefer to be in better position to milk your set if you hit it, but with so many people seeing a flop, you will still be paid more than enough to cover the times you miss.

Adjusting to a table can be difficult, and requires awareness and focus. But a player who will not adjust to the table they’re playing is missing out on a lot of potential profit.


Take another look at a starting hands chart. Look at the suggestions given for early, middle and late position. Do you see how strong equity hands are suggested for raises? Do you see how speculative hands try to get in as cheaply as possible? How you open up more and more speculative hands in late positions?

Hopefully, you’ll be closer now to understanding why that is. With experience, you will also learn how to adjust to different conditions at the table.

Improve your game by checking out even more poker strategies and guides or bring it back to basics with the poker rules for other poker variants.

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