Yes, just like Chris Moneymaker
The thing about Moneymaker is that his name at least carries some weight with Joe Public, the people who only have a casual interest in poker. His Main Event win secured him a place in poker history forever. His picture is always going to be on the wall at the
wsop, ESPN will always give him air time and the it'll
always be called the Moneymaker effect. As a marketer, those are things you can work with.
Blom on the other hand, and others before him like Jedlicka, are only really known to people who follow
online poker closely. Signing someone like Blom is less likely to affect the playing habits of these people than it is the playing habits of Joe Public because the people who know who he probably have fairly well established usage patterns that will be hard to change (at least in the short to medium term).
Also there's no saying he won't go busto in six months time and disappear from view, just like Jedlicka. Ask someone who's only been following the game for a year, for example, and they'll probably say "WTF is a Kaibuxxe?!?". New players could be saying the same thing about Isildur1 in the not too distant future. At least with someone like Moneymaker or Raymer people will always remember them because of their Main Event wins.