Partypoker will see its branding included in some of the biggest tournaments in the world, as the Triton Poker Super High Roller Series has brought on Partypoker Live as a tour partner.
The arrangement will begin the May, when Triton Poker hosts a festival in Montenegro, which will include 10 high roller events.
Agreement Covers Branding, Content Creation
According to a post on the Partypoker blog, the deal will see Partypoker Live branding appear at all Triton Poker events going forward, while the two organizations will work together to deliver content related to the tour.
“This is such a great and potentially rewarding partnership,” Partypoker Live president John Duthie said in the blog post. “When I first saw Triton’s events and the quality of their streaming, I just knew we could work really well together. You can just tell that they see things the same way as us and that it’s not all ‘business.’ This shared love of the game will create something really, really special.”
The mention of streaming in Duthie’s comments may be a nod to Partypoker’s ongoing strategy of emphasizing streaming content. The online poker room has built up a large team of streamers in an attempt to make up for having “been a bit behind the curve when it comes to streaming,” in the words of Partypoker managing director Tom Waters.
Partypoker Aggressively Partnering with Tours
But along with that pivot to streaming, Partypoker has also made an effort to build partnerships with major live tours over the past year.
Last year, Partypoker Live reached a shorter-term deal with Triton Poker, agreeing to a sponsorship deal for the series’ first stop in Montenegro. Last August, the roles were reversed somewhat, as Triton Poker added two events to the Partypoker Live Millions Russia festival schedule.
But there have been major deals with other live operators as well. Just last year, Partypoker Live and the World Poker Tour agreed to a four-year deal that would see the two companies put on up to seven events together. In 2017, Partypoker Live signed on as a partner for the World Series of Poker Brazil in Sao Paulo. The company has also struck deals with major casino venues around the world to host live events.
Given the increasing visibility of the Triton Poker tour and its high stakes events, this has the potential to be the most impactful of these agreements yet. Team Partypoker player Jason Koon – who has had more than his fair share of success on the Triton Poker Series – said that he was excited to see what the two brands could do together.
“When it comes to playing live poker tournaments there is nothing like going to one of Triton’s stops,” Koon told the Partypoker blog. “Partypoker and Triton partnering up is another giant leap forward for the high rollers and for the poker world in general.”