Treasure Island Closes Poker Room, Squeezed Out by Stiff Las Vegas Strip Competition

4 min read

Another one bites the dust. The seven-table poker room at Treasure Island on the Las Vegas Strip closed its doors for good on Monday. Management determined that despite Sin City’s thriving poker industry, competition with larger card rooms nearby simply was insurmountable and the space presumably would be better used for slot machines.

Treasure Island Las Vegas
Treasure Island in Las Vegas has closed its seven-table poker room after realizing it can’t compete with larger card rooms in town. (Image: braun-medical.cf)

TI renovated and moved its struggling card room in 2012 to a different location within the casino. But that didn’t seem to change much. Ultimately, the seven-table, small-stakes destination couldn’t compete with Wynn, Mirage, Venetian, and other nearby poker hotspots on the north-central end of the Strip.

With its closing, Treasure Island becomes the 5th Las Vegas Strip casino to fold its poker room since 2012.

But don’t misinterpret the TI Poker Room’s misfortunes. Evidence suggests poker in Las Vegas is still booming.

Why Treasure Island Closed its Poker Room

The competition in Las Vegas for poker is stiff, especially on the Strip where world-renowned card rooms such as Bellagio and Aria exist. This makes it difficult for Treasure Island and other smaller rooms to attract customers.

A sign in the Treasure Island poker room let customers know the room is now closed for good. (Image: Robert Goldfarb)

TI’s poker room had just seven tables and mostly hosted $1/$2 no-limit hold’em cash games, under-$100 buy-in daily tournaments, and occasional low stakes limit hold’em games. During peak times on most days, only two or three games ran at a time.

Compare that to Venetian or Bellagio where, even late at night, there might be a dozen or more games running.

Treasure Island also competed against many other small poker rooms on the Strip. Harrah’s, Stratosphere, Flamingo, and Excalibur all still operate with fewer than a dozen poker tables.

Following the closure, the casino released a public statement that said the poker room “is a small space and is not competitive with larger poker rooms on the Strip.”

Game of Numbers

Even with TI gone, there are still 32 places to play poker in Las Vegas.

Places that haven’t made it were all small, mostly around the size of TI. Places such as Tropicana, Hooters, Luxor, Hard Rock, and Monte Carlo no longer offer poker. These rooms were rarely packed and only spread low-stakes games. Off the Strip, the Suncoast in west Las Vegas was the most recent closure, and before that the M Resort and Silverton casinos in south Las Vegas bit poker farewell.

CardsChat analysis in February using data collected by UNLV’s Center for Gaming Research showed that while the number of poker rooms in Nevada had decreased in recent years, the average poker table in the state was generating more revenue than before.

In 2010, the average Nevada poker table generated $147,000 for the year. In 2017, that figure was up to $193,000. That’s a clear sign that players are leaving the smaller rooms in favor of the larger rooms, not quitting the game.

Specifically, in Las Vegas, poker revenue has been up compared to last year in a few months, including June which saw a 4.2 percent spike.

The 2018 World Series of Poker, hosted at the near-Strip Rio Hotel and Casino, was a rousing success. The 7,874 Main Event entries was the second most all-time (8,773 in 2006).

When the 2018 Las Vegas poker revenue report is released in January, we’ll likely learn the city’s poker industry was even better than in 2017. And that’s despite continued closures of smaller poker rooms such as TI.

Size clearly matters to Vegas poker players, and action seems to breed action.



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