New Jersey Online Poker Market Takes Small Step in Right Direction

New Jersey online poker revenue rises November 2015

New Jersey’s online poker market bounces back a little, but it’s too early to talk of a recovery. (Image: pokerfuse.com)

Collectively New Jersey’s online poker and casino sites have posted their most successful month since the beginning of regulation, according to the New Jersey Division of Gaming Enforcement.

The regulator published total revenues of $13.22 million for November this week, which just beats the previous record of $13.16 million set in March of this year.

Take the online casino revenue, which is going from strength to strength, out of the equation and it’s a different story.

It’s not a completely desolate story, though. The good news is that online poker was up month on month and year on year.

Seasonal Trends

The total online poker rake of $1.95 million in November represents a 2.3 percent increase on October and a 4.3 percent increase on November last 2013. The monthly jump is in line with seasonal trends and highly expected.

November is always likely to have higher traffic than October because the colder months ensure that people are more likely to engage in indoor recreational activities.

There is also one extra day in November, and meanwhile the televised WSOP final table will have provided more exposure for the game in general, and specifically for WSOP.com.

The yearly increase is encouraging, not least because poker has been in slow decline in New Jersey, reaching its nadir in September of this year when the state’s poker sites raked a combined total of $1,771,123.

The all-time high was $3.44 million, in January 2014, just a month after regulated online poker was launched.

Much will depend on the figures reported over the coming months before we can talk of recovery, but, with PokerStars likely to enter the market sometime in the first quarter of 2016 things could finally be looking up.

The online poker giant’s arrival is expected to increase consumer awareness of the market which should help it grow holistically.

Borgata/Party Still on Top

Until PokerStars appears to shake the market up a little, the Borgata/Party partnership remained the market-leading operation, with $1,102,595, with the Caesars/888 partnership bringing in the remaining $854,918.

In November, New Jersey also issued its first betting exchange license, granting Betfair the right to operate an online betting exchange in partnership Monmouth Park.

Betfair whose online poker operations in New Jersey failed to gain any traction whatsoever, may be taking the first peer-to-peer online horseracing wagers as early as March 2016.

New Jersey is hoping that the introduction of the betting exchange model will help to invigorate interest in, and revenue for, the horseracing industry.

Betfair had been waiting four years to receive a license from the New Jersey Racing Commission.

Philip Conneller
Written by
Philip Conneller
As part of the team that launched Bluff Magazine back in 2004, and then as Editor of Bluff Europe, Philip Conneller has (probably) written thousands of articles about poker and has travelled the globe interviewing the greatest players in the world, not to mention some of the sexiest celebrities known to man in some of the world’s sexiest destinations. The highlight of his career, however, was asking Phil Ivey (as a joke) how to play jacks, and emerging none-the-wiser. Philip once won $20,000 with 7-2 offsuit. He has been told off for unwittingly playing Elton John’s piano on two separate occasions, on different sides of the Atlantic Ocean. He became a writer because he is a lousy pianist. He lives in London where he spends his time agonizing about Arsenal football club, yet in Wenger he trusts.

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