UPDATE, November 13, 2015:
Following a successful month of activity on Steam, Full Tilt announced on November 13 that it had officially been accepted to the platform.
In a press release sent out to the media, Full Tilt announced that after receiving thousands of positive votes, it has become the first online poker brand to join Steam.
“We will be the first major online poker brand on the platform and the move underlines our strategic intentions to explore new avenues for our games. This is just one of a number of steps that we’re taking to find new audiences,” said Full Tilt’s Managing Director Dominic Mansour.
FullTilt.net, a play money version of the operator’s real money product, should be live on Steam before the close of 2015.
Full Tilt’s mission to become a fixture in the online video game community is gathering some steam according to a recent statement by the poker operator.
At the start of October Full Tilt announced that it had listed a version of its software on Steam Greenlight (the proving ground for games before they are accepted onto the Steam Network).
Develop by Valve Corporation in 2003, Steam was designed to be an online community for video game developers and players.
Full Tilt Could Gain 100 Million Viewers
Today, the platform lists more than 3,500 of the best video games and is frequented by more than 100 million users.
To become a part of the network a game must go through a lengthy voting process during which members of the community are given a chance to test out the software, provide feedback and give the product the green light.
After being assessed by the community and the site’s developers, a game will be accepted and listed for download.
Despite being from a part of the gaming industry video gamers, Full Tilt has since been received extremely well by the Steam community.
An initial round of skepticism has since made way for a slew of positive feedback and votes; positivity that has resulted in Full Tilt moving into Steam Greenlight’s top 50.
“Thanks to your support over the last few weeks, we now find ourselves in the top 50 ranked games on Greenlight. We continue to push towards our target of getting green lit and hope that Full Tilt.net will be amongst the other quality games available on Steam in the very near future,” said a Full Tilt representative.
New Avenue for Full Tilt
Although the software available for testing on Steam Greenlight is different from the real money games many of us are used to (Steam doesn’t allow real money gambling games on its network), the product does provide an introduction into poker.
It’s undoubtedly a gamble to try and entice the online video game community to accept poker, it could be one that pays off handsomely for Full Tilt.
While other online poker sites are attempting to tap into casual players through sports and casino gaming, Full Tilt could engage an entirely new demographic if its accepted on Steam.
In fact, even if it only encourages a fraction of Steam’s 100 million users to sign-up and play poker for real money, it would be good news for Full Tilt.
The site has dropped from the top three most frequented poker sites in recent years and, according to the latest stats it has a seven day cash game average of 750 players, which is the same is the little known site, Adjarabet.