You must bluff in order to play, sure there is no hope for the FT or bubble if you dont.
Playing poker with A 10 and representing them as a AA is a skill which must be learned during the years.
If you are beginner then you might find yourself in a position where you don't know when and from which position to pull that.
You must build yourself on the table, steady reputation which will give you chance to win some of the pots with not so much effort.
Watching some yt how to will help, but with needed executing on real play, you know if the man was able to do things just by viewing we all have been "pro's".