You do not want to overplay your hand and I would probably make a standard 3- 3.5x raise here. However, everyone is looking to crack your aces with a set. You need to deny others the implied
odds to do so, so If you can bet 1/5 to 1/6 of others stacks you can profitably jam the flop as it is incorrect for them to call. This is easier to do later in a tournament.
You can also do this in the early stages. For example if it's the first hand and everyone has 1500 in chips, you can bet 275-300. You may in fact get called with hands like AQ, KQs or smaller pairs. It is incorrect anyone to make a call here and you can confidently jam the flop. You will often just win the blinds, but this helps to avoid tough decisions later on with a hand that can be difficult to let go. You may also get called with straight or flush draws or they may jam these draws and this is a great way to get all in as a huge favorite.
To make a pot sized bet on the flop, turn, and river only to get jammed- this is the wrong way to play.
*Edit- I will almost never limp here, unless I am confident a short stack will shove my limp, but his is risky when everyone limps after you and you will be kicking yourself.