I completely agree.
Anyone who plays poker is by nature competitive and likely wants to improve their game - that's why we all have arrived on this forums. So, in one sense we all aim for the win.
That said, I am happy to make it past the bubble, to reach a final table let alone win a tourney. I can take great delight in playing one hand really well and I think this shows (hopefully) I have a healthy attitude to the game.
What attracted me to poker (a game which came at me in a circuitous manner) was the mental aspect of the game - how people weathered the inevitable ups and downs, the bad beats whilst playing correctly. That fascinated me above all else and I thought was by definition a 'life lesson'.
Even though many times people have not believed me on this, money or any financial gain was a secondary issue to me when I first became hooked on poker. Yes, my thinking has developed and evolved but at core, it's still 'the love of the game'.