Hello! I recently read this phrase, "play the bluffs as you play the nuts". You will not avoid that sometimes they catch your bluffs and sometimes they fold, but many times the opposite will happen and you will win a lot.
That was the explanation. I do not know. I would like to hear the opinion of more experienced players. Is it a good strategy?

I mostly bluff on rivers,when I see that the villain check or rise a small amount of chips,and I'm pretty confident that he has a weak hand ...otherwise I try not to bluff

Everyone has ever done it, but once you have experience, you know you can't do it with all your opponents because you'll be an easy target for some shark on the table.

Poker without bluffing is not poker! Hoping and waiting only for good hands is stupid, you will never win anything. But you also need to bluff wisely. No theory will teach this. This all comes with experience.

Thanks to bluffs, poker is very attractive, spectacular and encourages people to play. The feeling of making a good bluff or catching someone on a bluff is very pleasant.
It is not an art to win when we have good cards - it is an art to win when we have nothing in our hands.
Most hands in Cash games have no showdown - it means that whoever bluffs more effectively wins more.

bluff works on buy in MTT and Cash , bluffs will never work on freerolls ONLY on ft or last 20 players .

I do mostly bluffing if I got almost the best combination like flush or straight draw with Ace, it's not 100% bluff and thats why I play as it would be not a bluff at all

Well you notice how good you feel with the nuts, yes, confident , warm and fuzzy and then you bet with it and life is good.
When you decide the only way to come out on top in a hand is to attempt to bluff, don't forget to show the same confident warm and fuzzy feeling .
its not easy to toss in that wad of cash knowing you have, zilch,zippo, Nada.
So a bad bluff is sometimes easy to see if you project , oh i know , nobody can read you huh?

I do not think I ever bluff, semi bluff yes. If I think I have the best hand but the flop has a few outs that would cause me to loose, I will do a semi bluff.

I do this but the river always destruct me.I'm thinking about stop bluffing seriously.I will never bluf anymore.