It mainly depends on whether I'm in position or out of position. In position, it is much easier to build a pot and get paid off. Out of position is a bit more difficult to do the same.
And it also depends if we were the preflop aggressor or not. If we're the preflop aggressor AND we're in position, then I just fire out on the flop and keep firing every street, about 2/3 or 3/4 pot up to full pot if opponent seems willing to call.
If we weren't the preflop raiser and just called pre to setmine, then it depends what the raiser does first. If they open, I'm probably just gonna call. If they don't lead on the flop, then I'm probably gonna check behind most times for deception, and try to build the pot on the turn and river.
Again... your position when flopping a set is usually gonna determine how we play out the hand, it's really the most critical aspect. As you can see, if we're checking flop OOP, then the pot won't be nearly as big by the river as the pot is when we are IP. That's just how it goes. I hope I made sense here, and it helps someone.