Do you C-bet your KINGS on an ACE high flop?
or Do you C-bet your preflop pairs with 1 or 2 overcards on the flop?
Out of position usually not
In position usually yes (but only for a small amour like 1/4 or 1/3 pot)
If i am facing multiple opponents usually not
If I'm in a headsup pot often yes (but not always)
Usually with KK on an ace high flop my plan is to get 1 street of betting in postflop
So the question is: "If I'm only putting in one bet after the flop, would I rather but in that bet on the flop, turn or river... and would I rather put it in by betting or by calling a bet"
That kind of thinking allows you to feel out each situation to figure out whether or not you should bet with it or check with KK