PokerStars reduction of payments for Affiliates.

BlackMember

BlackMember

Legend
Silver Level
Joined
Oct 16, 2014
Total posts
1,140
Awards
1
Chips
0
Dear Affiliate,
As we look towards the future, pokerstars wants to significantly grow the game of poker by introducing the game to new audiences and continue to acquire recreational players. Consequently, we are announcing plans to rebalance the PokerStars affiliate payment program.

Our existing agreement with you requires us to give 14 days’ notice of changes, but in this instance, we will give 30 days’ notice, so these changes will take effect from June 1, 2015.

From June 1, 2015, PokerStars will pay revenue shares to affiliates for only the first two years of activity on a player’s account. This will affect all referrals by affiliates, including retrospectively affecting those players referred prior to 1 June, 2015.

We believe that this change will ensure that the PokerStars affiliate program rewards affiliates who join PokerStars in introducing the game to new audiences, rather than the current program which disproportionately pays affiliates for rake generated by existing players.

Over the last few years, the global online poker industry has changed significantly, and we must change with it. Unfortunately, the realities of today’s marketplace means that fewer and fewer new player acquisitions are coming from affiliate marketing. As a result, we must rebalance the incentives to benefit affiliates who maintain and grow new player acquisition.

We recognise that this will have a significant impact on some affiliates. Consequently, PokerStars is launching a series of new and exciting efforts to drive significant growth in the poker economy. We believe that these efforts provide a great business opportunity for affiliates who choose to join us in growing the poker world.

We have three primary plans for growing poker:

1. Entering new markets;

2. Creating consumer demand and excitement through innovative marketing and promotions that can reach mainstream audiences;

3. Continue to innovate with new and exciting forms of poker that will appeal to wider demographics.

This means that PokerStars will invest more (in terms of both staff time and direct expenditure) in marketing the game of poker to new audiences. Affiliates have an opportunity to support these marketing efforts and benefit from PokerStars’ new investments in growing poker.

In the short term, we will focus on attracting new customers and growing the game, while we are laying the grounds of acquisition-driven affiliate programs across all of our products in the long term.

We believe that players will not see any direct impact on their playing experience. However, by spending our marketing funds on attracting new players to the game, rather than on paying for past marketing efforts, we believe that we will be able to grow the game of poker. Growing the game of poker, and introducing new players to the game, will benefit everyone who loves poker.


Kind Regards,

The PokerStars Partners Team
 
fubarcdn

fubarcdn

Legend
Silver Level
Joined
Apr 24, 2005
Total posts
2,443
Chips
0
Talk about biting the hand that feeds you and has helped to get you to where you are today.
It reminds me of a saying us salesmen had about a now defunct company that we worked for.
It is " If you play ball with us we will shove the bat up your ass. "
Can't see any affiliates being too happy with this.
 
BiliousBetil

BiliousBetil

Legend
Silver Level
Joined
Nov 3, 2014
Total posts
1,666
Awards
5
Chips
53
Blaming PokerStars for responding to changes in the marketplace would be like blaming Fuller Brush for giving up on door-to-door sales.


Cheers!
 
ccocco

ccocco

Rock Star
Silver Level
Joined
Sep 21, 2013
Total posts
460
Chips
0
I think the changes are always to improve, and PS not think I want to lose old players, rather keep them happy and attract more and more number of market players.We see what happens with these changes.
 
Keith_MM

Keith_MM

Legend
Silver Level
Joined
Dec 13, 2013
Total posts
1,334
Awards
1
Chips
3
blatant money grab from stars. Affiliates can have the expense of attracting new players to the game and whilst they learn the game they will rake small amounts. once they have learnt and move up the stakes , and increase the amount that the rake , stars cashier goes kerching and the money is filtered off to pay off their masssive debt burden .
 
theRaven68

theRaven68

Legend
Bronze Level
Joined
Nov 16, 2013
Total posts
2,336
Awards
2
Chips
1
New PS owner has brought a new philosophy and has made significant changes and for this one time will show how many new players affiliates did attract
 
PokerStars Reviews: Français, Nederlands, Deutsch, Dansk, Italiano, Español, Polski, Norsk, Português, Svenska - PokerStars Mobile - Deutsch Mobile - PS Casino
Top