PokerStars Cuts Affiliates, Issues Statement

BluffMeAllIn

BluffMeAllIn

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I'd figure cc is constantly bringing in new members.

Read that article and it sounded like some affiliates were not doing much advertising or promoting to bring in new stars accounts/customers but were probably making great money of older accounts via part of their rake and so not really any ongoing benefit to stars in acquiring new customers or promoting them...........so why continue to throw money at an affiliate who has stopped holding up their end of the bargain...my thoughts on it anyhow.

cc is constantly promoting especially with all the stuff through homegames and events and social media freerolls etc.
 
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bnasp2

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Well, I would say that they cut-off some old affiliates, who were still geting money per rake generated. If there was no time limit, after some time the PS was just paying them too much even there was few new players from them.
 
curtinsea

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I'd figure cc is constantly bringing in new members.

Read that article and it sounded like some affiliates were not doing much advertising or promoting to bring in new stars accounts/customers but were probably making great money of older accounts via part of their rake and so not really any ongoing benefit to stars in acquiring new customers or promoting them...........so why continue to throw money at an affiliate who has stopped holding up their end of the bargain...my thoughts on it anyhow.

cc is constantly promoting especially with all the stuff through homegames and events and social media freerolls etc.

The only problem with justifying this action in this way is the simple fact that we are at a saturation point, where virtually every player already has a pokerstars account, and very few affiliates are able to send new players to the site.

It's a real issue. While I'm not a fan of the way this was handled by Pokerstars, it does seem that the affiliate model is in a bit of trouble. It could start a trend that would have adverse affects on the poker community in broad ways. It's not a good sign.
 
BluffMeAllIn

BluffMeAllIn

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It's probable that the decision might have been weighted more towards promoting and at least trying to bring in new players.

Yes there is a saturation point, most people who can and do play have a stars account but as an affiliate if you lack in promoting the site then I would think its probably a breach of the affiliate t&c or something.

I mean we will likely never know the real reason, but could be the point of the money they were making as an affiliate from old accounts but now making little to no attempts to bring in new business.

Obv stars doesn't want to be losing their revenue if there is no benefit for them, sucks for the affiliates but thus is business......maybe if they got their players to bycot stars in protest they might change their mind perhaps but i doubt the players would be happy with that unless they are losing out on the deal which I wouldn't imagine to be the case.

I probably just said the same thing like 3 times lol, but as we have seen stars has been doing some scaling since their purchase and I'd imagine the recent change with uk taxing on their rake could mean they are looking to trim rakeback they payout to affiliates and such.
 
wanderingthehall

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So which affiliates are being affected by this?
 
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