$90 has been the going rate for both PT3 and HEM Pro for about as long as they've been out. I don't know if PT3 still does it, but HEM has a small-stakes version that tops out at like 50NL or 100NL FR, and small buy-in SnG/MTTs for like $55. As you move higher in stakes, you can upgrade later for only a little more than the difference in cost (maybe $40 or $50). Personally the $90 is a no-brainer if you play serious poker at any volume. You'll recoup that investment in no time if you use it properly.