Bluff shoving has a lot to do with your past. If you have been shoving a lot, then you are bound to be called on a bluff at some point. However, if you play tight and have been folding to a lot, then it's understandable that the other players will believe you have a strong hand. It's never easy to say because you can always get called and then you're hoping for a prayer. It's hard to say whether you made the right call or wrong call, but you set it up yourself. It can be a great call if you play it tight, or a terrible call if you have played it aggressively up until that point.