Choose the right opponent.
This rule should be your first stop. It must first decide whether we play 3-bet bluffing
or not. After all, we do not have too much to choose an opponent when we are planning to make a 3-bet for value because we just expect that at least someone calls us with a worse hand. But everything happens bluff completely differently.
In this situation, we need to be very careful, because we need someone who can throw their cards - because that's the essence of the bluff! But many somehow overlooked this point of view. Sometimes it can be a decision based on pride or anger when the player 3-bets someone who is unlikely to throw off his hand, but that such an approach will not bring any positive results in the long run. Always choose someone who can throw!